How did Web 2.0 fundamentally change the relationship between users and digital media?

Web 2.0 represented a significant shift in the way users interacted with digital media, characterized by a move from passive consumption towards active participation and content creation. This transformation was driven by the introduction of social media platforms, blogs, wikis, and user-generated content sites that enabled individuals to create, share, and collaborate on content.

As a result, users could now engage with media not just as consumers but also as contributors. This led to a more interactive and dynamic web experience, where personal expression and community engagement flourished. Platforms like YouTube, Facebook, and Twitter encouraged users to produce their own content, promote their ideas, and connect with others globally, thereby reshaping the very nature of media production and dissemination.

In contrast, the other options suggest a more restricted involvement of users with digital media, which does not capture the essence of the Web 2.0 ethos. The era emphasized inclusivity and democratization of content creation, contrasting sharply with ideas of limitation or passive engagement.