What distinguishes a logo from a brand?

A logo serves as a visual identifier or symbol for a brand, while a brand itself encompasses a much wider concept that includes the overall perception and emotional connection associated with a company or product. A logo is just one element of brand identity, which also includes attributes like the brand's values, mission, personality, and customer experiences.

The distinction lies in the fact that a logo is a visual graphic used to convey the essence of the brand, whereas the brand includes all the intangible attributes and associations that people have with that logo. This broader scope means that the brand encompasses everything from customer service and product quality to the values and culture of the organization. Hence, the correct response accurately highlights this relationship, demonstrating that a logo is a crucial component of a brand, but it is not the brand itself.