What does "design iteration" involve?

Design iteration involves a repetitive process of refining the design, which is essential in achieving an optimal outcome. This approach allows designers to revisit their work, assess its effectiveness, and make necessary adjustments based on feedback or new insights. In digital design, iteration is critical because it encourages continuous improvement and responsiveness to user needs or changing project requirements.

This process typically involves cycles of prototyping, testing, and evaluation, where each iteration builds upon the previous one. By embracing design iteration, designers can explore various solutions, increase functionality, and enhance the user experience through incremental enhancements. The focus is on evolving the design rather than settling for a single, unchanging version, thereby fostering innovation and responsiveness in design practices.