What does effective use of visual hierarchy improve in design?

Effective use of visual hierarchy greatly enhances user attention and usability within a design. Visual hierarchy refers to the arrangement of elements in a way that clearly signifies their importance and guides the viewer's eye through the content. By strategically utilizing size, color, typography, and layout, designers can prioritize information, making it easier for users to navigate and comprehend the message being communicated.

When a design effectively establishes hierarchy, it helps users quickly identify key information, reducing cognitive load and allowing for a more intuitive interaction. This can lead to better user engagement, as elements that resonate most with the audience are highlighted appropriately. Ultimately, when users find the design more usable and the information more accessible, their overall experience improves significantly, leading to a more successful outcome for the design's purpose.