What is a mood board used for in design?

A mood board serves as a collage that conveys the desired feel and aesthetic of a design project. It is an essential tool in the creative process because it allows designers to visually curate ideas, colors, textures, typography, and imagery that reflect the emotions and themes they want to evoke in their work. By bringing together various visual elements, a mood board facilitates communication of concepts and vibes to stakeholders or team members, ensuring everyone involved grasps the intended atmosphere of the design early on. This collaborative visual tool can help guide further design decisions and maintain a cohesive vision throughout the project.