What is the main goal of a landing page?

The main goal of a landing page is to convert visitors into leads or customers. Landing pages are designed with a specific purpose in mind, typically to encourage the visitor to take a particular action, such as signing up for a newsletter, downloading an e-book, registering for a webinar, or making a purchase.

The focus is on creating a streamlined experience that guides users towards this conversion goal, often through a clear call to action, minimal distractions, and relevant content that addresses the visitor's needs or interests. This can include persuasive headlines, compelling images, and concise messaging that clearly explains the value of taking the desired action.

Other options like entertaining users, creating extensive brand awareness, or providing customer support do not align with the primary objective of a landing page, which is specifically targeted at achieving measurable conversions and increasing the effectiveness of marketing campaigns.