What role does contrast play in graphic design?

Contrast plays a crucial role in graphic design as it enhances visibility and draws attention to key elements within a composition. By using contrasting colors, sizes, or shapes, designers can effectively highlight certain aspects of their work, making them stand out to the viewer. This can guide the viewer's eye to important information or focal points, facilitating better communication of the intended message.

For instance, using a bright color against a dark background can make text more readable and noticeable. Similarly, contrasting large elements with smaller ones can create a sense of hierarchy, helping to organize the visual information in a way that is both aesthetically pleasing and functionally effective. Overall, contrast is essential for creating a dynamic and engaging design that captures attention and conveys information clearly.